Marketing-for-Engineers

This repository is a collection of handpicked marketing resources aimed at people who build software products and want to learn how to find users and grow. It was put together by two founders who spent about two years figuring out marketing for their first iOS developer tool. The collection grew out of that hands-on experience and covers both practical tactics and broader strategy.

The list is organized into many topic sections. There is user research (understanding who your customers are and what they need), market research (studying competitors and market conditions), content marketing (writing blog posts and articles to attract visitors), social media marketing across Twitter, Facebook, Reddit, LinkedIn, and Quora, email marketing both to existing users and cold outreach to strangers, building partnerships with other companies, and the psychology behind buying decisions. There are also sections on pricing models, marketing automation, and moving a product to a subscription business model.

Each section links to articles, videos, spreadsheets, and podcasts. The focus is practical: real tactics that a solo developer or small team can apply without a dedicated marketing person or a large advertising budget. A significant portion of the content covers free or low-cost approaches, including how to launch on Product Hunt, how to work with influencers, and how to reach early users before spending money on paid channels.

The collection is meant to be browsed by topic or searched for specific keywords. New entries can be submitted via pull request, and the project has grown over time through community contributions. The full README is longer than what was shown.